Hyundai preview all-new 2015 Genesis Sedan

Hyundai have just recently provided a glimpse of what the all-new 2015 Genesis sedan will look like. The car was previewed at the company’s headquarters in Seoul, South Korea, and will make its world debut at the 2014 Detroit Auto Show in January.

“Launched in 2008, Hyundai’s first premium rear-wheel drive sedan Genesis surprised the industry with its outstanding product competitiveness,” said Moon Sik Kwon, head of Hyundai Motor Group’s R&D Center, in his welcome remarks. “The evolved all-new Genesis is the product of Hyundai’s best resources and capabilities and we strongly believe it will be a game-changer in the market.”

The 2015 Genesis will be the first vehicle in Hyundai’s lineup to feature the company’s new “Fluidic Sculpture 2.0″ styling philosophy. According to Hyundai that means: “Simple and harmonious design with refined fluidic design elements, modern Hyundai look with a singular hexagonal grille, easy-to-understand and pleasant design and rich visuotactile color, material and finishing of the car.”

The all-new Genesis also focuses on Human Machine Interface (HMI), which lets the driver intuitively recognize vehicle functions, allowing for more convenient and effective use of those functions.

Switches are categorized depending on their function, facilitating easier control. Symbols are standardized for intuitive recognition, and the feel of the grip and control have been improved as well.

The 2015 Hyundai Genesis also recorded significantly improved results during its crash tests, due to improved body structure and rigidity.

Its torsional and bending stiffness have been increased by applying more ultra-high-strength steel, hot-stamping and double-section structure on the front, partitioned engine room design as well as improved rear and center floor structures.

Passenger safety has been improved by the application of advanced seatbelt functions such as Emergency Fastening Device system (EFD), which tightly fastens passengers in crashes, and Pre-Safe seatbelt, which warns of danger in advance by tightening the seatbelt.

While Hyundai haven’t said exactly what drivetrain(s) they will be using in the 2015 Genesis, the vehicle will feature – for the first time in the Genesis – the company’s ‘HTRAC’ all-wheel drive system. The HTRAC system electronically controls torque split between the front and rear axles depending on road and driving conditions. It also allows drivers to select driving modes for a more tailored driving experience.