Lamborghini annouces updates to their Ad Personam personalization service

When you buy a Lamborghini Aventador you obviously have a long list of options to choose from. But if the standard list of color and trim options isn’t extensive enough, then you can always take advantage of Lamborghini’s Ad Personam personalization program. This opens up a whole new world of custom colored paintwork, trim options and interior upholstery. In short, it should keep everyone from the 20-something Silicon Valley millionaire, to car-obsessive Middle Eastern despot happy.

Lamborghini have just announced some updates to their Ad Personam program. Firstly it will soon be extended to include the all-new Huracan. And secondly, it now includes a wider range of options, including an expanded range of leather and Alcantara colors, new dual-color paint jobs, carbon fiber components and monogrammed hand-stitched emblems.

Lamborghini’s Ad Personam customers can spec their car at their local dealer, or if they prefer, they can visit the factory in Sant’Agata Bolognese, Italy, and meet up with a dedicated Ad Personam specialist who will help them build a car exactly to their specifications.

To show off what is possible with the updated range of Ad Personam options, Lamborghini is bringing along a customized Lamborghini Aventador to the 2014 Geneva Motor Show.

This car, finished in a color called Blue Sideris, has a range of customizations to both its interior and exterior: It is the first vehicle with Forged Composite inserts on the front spoiler, air intake, rear spoiler; and, in the interior, on the door sills, instrument cluster cover, infotainment controls and screen trim. The mirrors and transparent engine hood details have been further personalized with the choice of a matt silver paint instead of black.