Audi fleet shuttle quattro concept

After Audi successfully managed to squeeze their RSQ concept carinto the 2004 movie I, Robot – hot on the heels of the Lexus 2054 inMinority Report – it was only a matter of time before the company from Ingolstadt returned to the big screen. Later this year the sci-fi movie Ender’s Game, based on the best-selling 1985 novel by Orson Scott Card, will hit the cinemas. I don’t want to ruin the plot for you, but it basically sounds like a more thought-provoking version of the splatter-fest that was Starship Troopers.

In the film earth is under attack from an insectoid alien species, and the International Fleet (IF) is mankinds last hope. In order to make sure they only get the brightest and best people, youngsters are hand-picked from an early age and sent to a place called “Battle School”. Here the instructors train them up to become the next generation of International Fleet officers using a series of ever more difficult war games. But this not being IMDb, you’ll either have to watch the movie, google it, or read about it on Wikipedia to find out more of the plot.

So anyway the Audi fleet shuttle quattro concept was developed for the movie. Although not having seen the movie yet, I don’t know how, big, or small, a role the car will play. The name Audi fleet shuttle quattro (no capitals) says it all really. It’s an Audi, the International Fleet use it as a shuttle, and its a quattro.

The Audi fleet shuttle quattro concept marks the first time Audi has used a purely virtual car in a feature film. The company noted that the technologically advanced world of “Ender’s Game” is reflected in the design of the concept. “The Audi in the movie represents progress and it appears in key scenes that have a lasting impact on the life of the protagonist,” explained Florian Zitzlsperger, responsible for Brand Partnerships at AUDI AG. “As a result, our Audi becomes part of this fictional world.”

“Designing the Audi fleet shuttle quattro was similar to customizing a tailor-made suit. We adapted it to the requirements of the world in ‘Ender’s Game’ and at the same time had to take care to preserve our brand values,” said Frank Rimili, chief designer for the film project. “We were ultimately able to perfectly project our design philosophy into the fictional world of the movie.”