The Aston Martin Lagonda concept which was revealed at the 2009 Geneva Motor Show is a very different vehicle from the last Lagonda concept, theLagonda Vignale, which was displayed way back 1993.
The Lagonda concept is designed to promote the return of the Lagonda name badge which Aston Martin is reviving.
Ultimately, Aston Martin hope Lagonda will have a presence in 100 global territories, vastly increasing the reach of the company and exposure to new customers. The brand will return to Russia, enter emerging markets in the Middle East, South America, India and China, as well as responding to demand from Europe, North America and the Far East.
"The Lagonda is the luxury car of the future," says Aston Martin Lagonda Chief Executive, Dr Ulrich Bez,"a combination of total usability, a new form and innovative new technology and materials."
The introduction of the Lagonda concept coincides with the 100 year anniversary of Lagonda's first automotive production, but instead of being heavily traditional the concept uses a wide range of modern and technologically advanced solutions.
The Aston Martin Lagonda concept is a four-seat, long distance tourer which draws some styling inspiration from past Lagonda models as well as speedboat design.
The styling of the Lagonda concept is very different from the beautiful machines which Aston Martin have become world famous for. The exterior design is imposing and dominating instead of being subtly exquisite.
Powering the Aston Martin Lagonda concept is a V12 engine which sends its power to all four wheels.
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